Executive Coaching & Coach Training for Leaders

Ali & Sam Patterson_LR_11.JPG

About Sam


Sam Patterson, icf master certified coach

I’m proud to hold the International Coach Federation (ICF) designation of Master Certified Coach (MCC) – the highest credential awarded by the world’s largest (independent, non-profit) coaching body and a reflection of my commitment to ongoing growth, leading practice methodology and evidence-based practice. 

Over the past decade I have successfully coached senior executives, leaders, entrepreneurs and leadership teams across a range of industries (please see sample of client list below).

I love working with people to create and achieve their own inspiring, authentic visions of themselves in a process that is enjoyable, supportive and transformative.

I use a mixture of coaching techniques and evidence-based methodology but more important than that is my ability to show up and be completely present in the coaching session and to create the space for you to do the same.

I believe in creating the opportunity for people to experiment in real time with new ways of being, acting or speaking – so coaching sessions can be used as a means to experiment, build confidence and grow.

Great coaching is more about personal growth (and developing new skills related to professional and personal success) than it is about problem solving – though we will do some of that too.

I believe that celebrating strengths and the progress you make in coaching is vital.

I care deeply about access to quality coaching, mentoring coaches across the globe to further their credentials and I’ve recently completed a term on the ICF Australasia Victorian leadership team, looking after Professional Development and Standards.

“You’re an absolute legend Sam and a great support to me. In my opinion, every business owner should have one of you because it’s such an important part of our development.”

— Mario Diaco, Director Diaco’s Group
“Sam, sending heartfelt gratitude for your guidance, support and clever way you draw out the best in people. I was at such a low point when we first spoke and over the weeks you built back up my confidence, resilience, strength and courage.”
— JM, Executive Officer
“I doubt that I would be here now if it were not for Sam’s continual support and positive reinforcement, which helped me believe in myself and take the next step and chase that dream.”
— BW, Chief Financial Officer, FMCG

I have a broad client base and have worked with organisations including:

Jacobs Engineering Group Inc, Event Workforce Group & Rosterfy, RACV, Department of Economic Development, Jobs, Transport and Resources, Victorian Leadership Academy (Victorian Public Sector Commission), Limelight Sports Group, Department of Environment, Land, Water and Planning, Department of Health and Human Services, ECMS, Bellroy, Gowrie Victoria, G8 Education Ltd, NECA Education & Careers, Aker Solutions ASA, ICF, Liquid Learning, Bestchance, Blairgowrie Yacht Squadron, Department of Premier and Cabinet, Department of Justice and Regulation, Diacos Group, Puffing Billy, Canberra Raiders NRL, City of Greater Geelong, Sharyn Long Chartered Accountants, Emmanuel College, Business Victoria, KU Children’s Services, Community Kids Haven, Like Minds Create, Greater Shepparton City Council, VFA Learning, Headstart, Kids Club, Kinders Together, Small Business Victoria, World of Learning, Community Kids, Simonds Catholic College, Assumption College, Mentone Grammar, DraftStar, Sacre Coeur, Mentone Grammar, Mentone Girls Grammar, Mater Dei Catholic College, Mission Australia, JP Morgan, Carey Grammar, Westbourne Grammar, Ivanhoe Grammar, Parade College, De La Salle College, Aperio Group.